Saken Kagarov Becomes an Ambassador of the Almaty Superski Project

In Almaty, with the aim of developing active tourism, promoting a healthy lifestyle, and establishing modern year-round tourism infrastructure, a memorandum of cooperation was signed between Kazakh Tourism Development Ltd. and renowned Kazakh athlete Saken Kagarov, aimed at promoting the Almaty Superski project.

Under the signed document, Saken Kagarov will serve as an official ambassador of the project and will also provide expert support in the development of active tourism infrastructure. One of the key areas of cooperation will be his participation in the creation of modern cycling infrastructure for the resort, including the development of routes for both sport and family-oriented use.

Saken Kagarov will take part in developing the concept for the cycling component of the project, providing expert support for trail construction, route planning, and the promotion of a safe riding culture. Particular attention will be given to categorizing routes by difficulty level, which will help create comfortable conditions both for beginner cycling enthusiasts and professional athletes.

The parties also agreed to cooperate in the informational and image-building support of the project. Saken Kagarov will take part in public events, presentations, and sector-specific discussions, and will also support the promotion of an active lifestyle, sustainable tourism, and modern forms of active recreation.

Saken Kagarov is one of the most prominent representatives of mountain biking in Kazakhstan, a member of the national mountain biking team of the Republic of Kazakhstan, a participant in international competitions, and a promoter of extreme sports. Over many years, he has made a significant contribution to the development of downhill and mountain bike culture in the country and is widely recognized as an authoritative expert and opinion leader among youth and sports audiences.

"Almaty has a unique advantage - mountains located in immediate proximity to the city. This creates every opportunity for the development of modern cycling infrastructure of international standard. When high-quality trails emerge, they bring with them mass participation in sport, a riding culture, new tourists, and competitions. I am confident that the Almaty Superski project will open a new chapter in the development of active tourism in Kazakhstan," noted Saken Kagarov.

For its part, Kazakh Tourism Development Ltd. will provide organizational and informational support to the ambassador to ensure the effective implementation of joint initiatives.

The Almaty Superski project is one of the key initiatives in the development of mountain tourism in Kazakhstan and is aimed at creating modern year-round tourism infrastructure of international standard.

Background Information:

Kazakh Tourism Development Ltd. is a private company registered at the Astana International Financial Centre. It was established to implement priority tourism projects aimed at developing year-round tourism infrastructure. Its core objective is to build a modern and sustainable tourism ecosystem that meets international standards and contributes to socio-economic growth.